Brain Burps About Books: How to Create Your Author Platform, Adult and Children's Book Publishing, Book Marketing Podcast

Fifty Shades of Greatness

A Conversation About Creating the Life You’ve Been Yearning For with Paula Jean Burns

  • Where should you start building your platform? Let me show you with my FREE video training. Hurry! It's only available until May 3rd! Text 33444 and enter the code KATIED to get signed up for my free training!
This Week's Guest is Paula Jean Burns!

This week’s guest is Paula Jean Burns. Recognized for her leadership as a highly skilled Project Team Manager within the Information Technology field, Paula Jean delivers powerful strategies to her clients leading them to attain significance and purpose which she describes as  “Living Life All In." After 25 years of leading high profile teams and projects for a leading health care system, Paula Jean’s world was rocked when she experienced 2 major life events within the same year causing Paula Jean to pause and declare:  “So, this is it?  There must be more to life!” Paula Jean responded by taking her life off “auto-pilot” and regaining control as the driver of her life.  It was in taking this bold move that led Paula Jean to discover her life’s true work, reconnect to her passion and for the first time to live her life All IN!

Paula Jean and I talk about
  • Intuitive Mindful Leadership.
  • Living All In.
  • Fifty Shades of Greatness.
  • What does “bespoke” mean.
  • How to create the life you’ve been yearning for.
  • What she thought of my beta test!
  • How my platform tips helped her even though she's not exclusively a writer.
  • Making these platform principles applicable to everyone.
  • Learning lessons backwards!
  • The benefits of narrowing down your audience.
  • How to be specific and authentic at the same time.
Direct download: Fifty_Shades_of_Greatness_1.mp3
Category:Books and Video Marketing -- posted at: 7:00 AM

  • Where should you start building your platform? Let me show with my FREE video training. Hurry! It's only available until May 3rd! Text 33444 and enter the code KATIED to get signed up for my free training!
  • Great listener question from Vicky in today's podcast: "How soon should someone wait after they start their blog to write their first book?" Do you have a question you'd like me answer on the podcast? Click here:
This Week's Guest is Jackie Reynolds!

This week’s guest is Jackie Reynolds. Jackie finished up one of my Crank It Up with Katie coaching sessions. A multi-award winning performer, Jackie Reynolds, brings laughter to the Hudson Valley and beyond as Jackie the Magician, Bee Bee the Clown, Mrs. Santa Claus & the Fairy Godmother. Since 1992 her creative entertainment, quick wit and refreshing humor have delighted audiences at community events, company picnics, day care centers, libraries, schools,  senior centers and 1000’s of parties. Jackie has now added children's book author to her extensive resume.

Jackie and I talk about
  • Why Jackie wanted to build a platform online.
  • How building email changed her business.
  • Gaining control of your platform through an email list.
  • Props to Harold Underdown, Jackie’s editor for her two books.
  • Why she was told to take the wild animals out of her books
  • How Jackie published her books through Hillcrest media and Mill City Press.
  • Jackie’s direct results from having an email list.
  • Don’t miss our P.S.!
Direct download: Why_Would_a_Performer_Need_To_Build_a_Platform_.mp3
Category:Books and Video Marketing -- posted at: 7:00 AM

Brain Burps About Books Podcast #223

From Tech Phobic to Master Blogger

Platform Building with Author Vivian Kirkfield

This Week's Guest is Vivian Kirkfield!

This week’s guest is Vivian Kirkfield. Vivian is one of my exceptional students! She got her master’s degree in Early Childhood Education and was a kindergarten teacher in New York City for many years. Then she decided to stay at home and raise her children. As a daycare provider, she was able to do that. The program of activities she put in place for those children became the basis for her award-winning parent-teacher resource, SHOW ME HOW!  BUILD YOUR CHILD’S SELF-ESTEEM THROUGH READING, CRAFTING AND COOKING.

Vivian and I talk about
  • How Vivian started building her author platform.
  • Don’t miss the #giveaway on Vivian’s blog!
  • Julie Hedlund’s 12x12 membership.
  • Why writers need to build their platform and where to start.
  • Will Write for Cookies – her fabulous series.
  • How Vivian adds people to her email list.
  • How to get your free anti-bullying toolkit guide for kids.
Direct download: From_Tech_Phobic_to_Master_Blogger.mp3
Category:Books and Video Marketing -- posted at: 7:00 AM

Brain Burps About Books Podcast #222

The Art of Social Media: Tips for Power Users

An Interview with Author, Speaker & Social Media Pro Peg Fitzpatrick, co-author with Guy Kawasaki

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  • Listener Kim Trumbo asks a great question. Do you have a question about book marketing you'd like me answer on the podcast? Go to and ask away!
This Week's Guest is Peg Fitzgerald!

This week’s guest is Peg Fitzpatrick. Peg is an author, a speaker and, social media marketing pro. Covering all the major social media platforms, she frequently hears “you’re everywhere!” She’s passionate about life, social media, and inspiring others to be their best. She co-authored The Art of Social Media with Guy Kawasaki.

Peg and I talk about
  • Easy ways to use Canva.
  • Rules about selling on your personal Facebook profile.
  • What you can do on your Facebook page.
  • The 20% rule of Facebook ads.
  • $5 a day ads.
  • Why should never buy Likes.
  • Should you sponsor your own content as an author?
  • Authors who are doing it right: Elizabeth Gilbert and Hugh Howey.
  • Why you need an author platform.
  • Who should your identity be online if you’re writing for different genres?
  • Hashtag strategy – Using Google plus for related hashtags
  • How to grow your list through social media.
  • How to check how you look to others…be anonymous.
  • Best way to put a post on G+

Brain Burps About Books Podcast #221

When You Get Interest from Traditional Publishers But Say No Thanks

An Interview with KeeKee’s Big Adventures Series Creator Shannon Jones

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This Week's Guest is Shannon Jones!

This week’s guest is Shannon Jones. For Shannon, her love of travel began at a young age. It opened her eyes and ears to the world. As a grownup, living in Amsterdam, the Netherlands, with her husband Paul and kitty KeeKee, the idea for KeeKee’s Big Adventures was born. After twenty years in the marketing field, Shannon is launched on her new adventures, following her passion for writing and excited to be helping kids in their quest for learning and discovery.

Shannon's first book KeeKee's Big Adventures in Paris, France won the Independent Book Publishers Association Benjamin Franklin Awards Silver for Best First Children’s Book in April 2014 and Gold Mom’s Choice Award in Autumn 2013. KeeKee's Big Adventures in Rome, Italy received a Gold Mom's Choice Award in April 2013.

Her third book, KeeKee's Big Adventures in Athens, Greece, landed October 2014 and just received a Gold Mom's Choice Award.

Shannon and I talk about
  • Why, even though Shannon got interest from traditional publishers, she decided to self-publish.
  • The unusual process through which she found a great illustrator.
  • Her editor is Lisa Pliscou.
  • Her printer, Phoenix Color.
  • The Bilingual pronunciation guide in her books.
  • Getting geography lessons from a cat.
  • The KeeKee Club.

Brain Burps About Books Podcast #220

Kelly Light’s Top Tips to Getting Traditionally Published

An Interview with Kelly Light: How She Got Five Offers Before Ever Getting an Agent

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  • Just for listeners of the podcast! Get a $25 discount and a free success guide from Pubslush HERE.
This Week's Guest is author-illustrator Kelly Light!

This week’s guest is Kelly Light. Author Illustrator, Kelly Light was born in 1970 off exit 149 of the Garden State Parkway. She grew up down the shore surrounded by giant roadside dinosaurs, cotton candy colors and skee ball sounds. Schooled on Saturday morning cartoons and Sunday Funny pages, she picked up a pencil and started drawing and never stopped.

Kelly and I talk about
  • The day Kelly got so many calls from editors she stopped answering the phone.
  • How she got five offers before she ever got an agent.
  • How Kelly got published.
  • What BEA was like for her being treated like a debutante.
  • Who is “the Willy Wonka of books?”
  • Kelly’s top tips to getting and being traditionally published.

Brain Burps About Books Podcast #219

Avoid the Slush Pile with Pubslush

An Interview with Pubslush Vice President Amanda Barbara

  • Free book marketing lessons here:
  • Just for listeners of the podcast! Get a $25 discount and a free success guide from Pubslush HERE:
This Week's Guest is Pubslush Vice President Amanda Barbara!

This week’s guest is Amanda Barbara. Pubslush was founded by mother and daughter entrepreneurs, Hellen and Amanda Barbara. Pubslush is a global pre-publication platform that offers crowdfunding and pre-order options for authors and publishers. Amanda and her mother were inspired to create a more democratic publishing process after learning about the struggles of authors like J.K. Rowling, whose bestselling series was rejected by the 12 publishers to which it was initially sent. So many great authors have been dismissed to the infamous "slush pile." The Pubslush name is derived from their mission to give authors the opportunity to get out of the slush pile, prove their talent and market viability, and successfully publish quality books.

Amanda and I talk about
  • What can Pubslush do for writers?
  • How Pubslush can be a launch pad for your writing career.
  • What do if you're looking for a spot to gain fans.
  • How your fans get an email when your book is ready.
  • Why Pubslush is not just another crowd funding platform.
  • How is it completely risk free for the authors?
  • How they monetize! (Great for writers!)
  • Finding your reader data.
  • Do writers need a contract?
Direct download: Avoid_the_Slush_Pile_with_Pubslush.mp3
Category:Business of Children's Publishing -- posted at: 7:00 AM

BBAB 218: Reedsy | Connecting Publishing Professionals to Writers

An Interview with Reedsy Chief Operating Officer Richard Fayet

  • The Write Life Writers Bundle goes live for 3 days only starting March 9th! You can get $1072 with of ebooks and courses for writers for only $99. Video Idiot Boot Camp, Learn Scrivener Fast and 7 other resources are inlcuded. Check it out here:
  • Get your free marketing lessons at
This Week's Guest is Reedsy Chief Operating Officer Richard Fayet!


This week’s guest is Richard Fayet. Richard is one of the co-founders of Reedsy, a curated marketplace designed to streamline self-publishing. On Reedsy, authors can connect with vetted, industry-experienced editors, designers, marketers and translators and work with them through in-built project management and collaboration tools, keeping all the workflow in one place.

Richard and I talk about
  • Getting tough with their Terms of Service.
  • How they get their curated professionals.
  • Their 10% fee.
  • What collaboration tools they offer.
  • What publication tools they have available.
  • Author profiles.

Brain Burps About Books Podcast #217

Bundle Up! The Writers Bundle Will Heat Up Your Writing

An Interview with Alexis Grant of The Write Life

  • When you sign up at, you’ll be one of the first to hear when this great bundle for writers is available!
This Week's Guest is Alexis Grant!

This week’s guest is Alexis Grant. Alexis is an entrepreneurial writer and digital strategist, with a focus on careers and the workplace. All of her work falls under one umbrella: helping YOU create the life you want to live.

Alexis and I talk about
  • Why she created The Write Life and The Writer's Bundle.
  • How The Writer's Bundle can benefit YOU.
  • Who is part of The Writer's Bundle this year.
  • How you can be one of the first to get it!
Direct download: Bundle_Up_The_Writers_Bundle_will_Heat_Up_Your_Writing.mp3
Category:The Writing Life -- posted at: 2:07 AM

Brain Burps About Books Podcast #216

Going to Sea with Dr. Bob Ballard

An Interview with Scholastic Author Karen Romano Young

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This Week's Guest is Karen Romano Young!

This week’s guest is Karen Romano Young. She is an author, illustrator, science communicator, comic creator, and deep sea diver. Her work includes graphic novels and science articles, young adult and middle grade novels, and books about the ocean and animals.

Karen and I talk about

• How Karen got to dive to the bottom of the ocean in Alvin.
• Writing for NASA, Wood’s Hole, extreme outreach.
• Did you know the NY Times is written so a 12-year-old can read it?
• Going to sea with Dr. Bob Ballard.
• Hydro-thermal vents 40 years after Dr. Ballard discovered them.
• Mapping parts of the ocean with robot submarines.
• Hundred Percent.
• Sea Turtle Rescue.
• Doodlebug.