Brain Burps About Books: How to Create Your Author Platform, Adult and Children's Book Publishing, Book Marketing Podcast (social media and children's publishing)

Listener Mailbag: Part 2

  • I have a listener Exclusive for you! Get Your First 1000 Followers is my new LIVE class coming this Fall for those who want that intro to business for writers. Grab your spot before July 31st and get $50 off with code PODCAST50. Just for my podcast peeps! Click HERE to check it out.
  • Want to hear your question on a future episode of Brain Burps About Books? Ask your question at
  • Do you enjoy our Brain Burps About Books guests? Do you have questions about their interviews? Come join the Brain Burps About Books Facebook Group and interact with them (the week the episode airs)! Click HERE to join.
  • Picture Book Summit is coming October 3rd! Are you writing picture books? If so, this conference can really help you, and you can attend in your PJs: Picture Book Summit is a LIVE one day online picture book writing conference! Featuring such folks as Peter Brown, Mac Barnett, Andrea Davis Pinkney, Laura Backes, Emma Walton Hamilton, Julie Hedlund, and me. It takes place on October 3rd and it’s going to ROCK. No travel hassles!The organizers are Institute of Children's Literature, Children's Book Insider,12x12 Picture Book Challenge, and Just Write For Kids. Also, a portion of all proceeds will go to benefit We Need Diverse Books. Early Bird registration is going on now (hundreds of people have registered and spots are filling fast). Reserve your spot at this online event to hear our fabulous keynote speakers, as listed above (Peter Brown, Andrea Pinkney, and Mac Barnett). Plus, we'll have sessions with agents, editors and more. You can find all the details at
  • This week I'm answering more questions from the good ole' mailbag!

    Tune in to hear the answer to these burning writer questions:

    • What are Twitter lists and what can I use them for?
    • There are SO many things to do – build a website, start an email list, be active on social media. I’m overwhelmed and suffering from “analysis paralysis”. What should I do?
    • If you could do this again from scratch....what is one marketing move you would do again and what one marketing move would you not do again.
    • What is the best way to market your book when you are on a shoestring budget?
    • As someone who doesn't crave the spotlight, I wonder how to get over that dislike of the limelight and peddling my own wares. Are there effective ways for wallflowers to promote their books too?

    Resources mentioned in this episode

Direct download: Listener_Mailbag_Part_2.mp3
Category:Social Media and Children's Publishing -- posted at: 3:17pm EDT

BBAB 231: A New Storytelling Form Brings History to Life

Brain Burps About Books Podcast #231

A New Storytelling Form Brings History to Life

An Interview with Author Entrepreneur Sarah Towle

  • Picture Book Summit will be October 3rd! Text 33444 and enter the code PBSKATIE to get on the early bird list or go HERE to sign up. You don't want to miss this!
  • Meet our podcast guests in our the Brain Burps About Book Podcast Group: Come get your questions answered!
This Week's Guest is Sarah Towle!

This week’s guest is Sarah Towle. In 2009, Sarah Towle realized that the "book" she was writing was not yet destined for print, but would make a series of killer interactive apps. From that moment, she began building Time Traveler Tours, a start-up developer and publisher of mobile StoryApp iTineraries targeting educational tourism. More recently, with the introduction of digital authoring tools, Sarah also founded Time Traveler Tales, an imprint dedicated to publishing story-based interactive histories for tablet devices for the school and library markets.

Sarah and I talk about
  • Educational Tourism for Teens: In the Footsteps of Giants.
  • The making of the David.
  • Time Travelers Tours and Tales – her new digital imprint.
  • Author Mary Hoffman and her Stravaganza series and Amazing Grace.
  • What happens when your idea is 5-10 years ahead of the industry.
  • Why her first app will never be a financial success even though it was critical success.
  • Who created the app Beware Madame la Guillotine, A Revolutionary Tour of Paris.
  • Being an iBook author.
  • What a UX designer is and why you need one if you are designing an app.
  • How she created Madame la Guillotine to be used in the classroom.
  • Why a Kickstarter campaign isn't just about raising money.
  • How you can submit your idea for the next Time Travelers Tours & Tales story.
  • How you can find her Kickstarter campaign and be a part of history!

BBAB 230: How to Beat Your Competitors in a Google Search

Brain Burps About Books Podcast #230

How to Beat Your Competitors in a Google Search

An Interview with Lindsey Anderson

This Week's Guest is Lindsey Anderson!

This week’s guest is Lindsey Anderson. Lindsey is a web strategy expert working with small business owners to help them grow their businesses. She is the founder and CEO of two companies; Web Impakt, a successful web development company, and Lindsey’s Web, an online resource for small business owners to learn about ranking on search engines, newsletters, analytics, social media, pay-per-click ads, websites, blogging, and the list goes on. She knows how to utilize web technologies to help small business owners achieve their dreams.

Lindsey and I talk about
  • Why is spelled with a "k".
  • What free resources you can find at
  • The benefits of working from home.
  • Search Engine Optimization (SEO).
  • How content is king!
  • Why you should write three blog posts per week.
  • How important it is for your site to be mobile friendly.
  • Responsive web design.
  • How to beat your competitors in a Google search.
  • How to get a free website review from Lindsey.
  • Where to sign up for her Facebook Marketing Webinar.

BBAB 222: Social Media Power Tips for Power Users

Brain Burps About Books Podcast #222

The Art of Social Media: Tips for Power Users

An Interview with Author, Speaker & Social Media Pro Peg Fitzpatrick, co-author with Guy Kawasaki

  • Coming soon! Free training on how to market your books. Get on the notification list right HERE right now!
  • Listener Kim Trumbo asks a great question. Do you have a question about book marketing you'd like me answer on the podcast? Go to and ask away!
This Week's Guest is Peg Fitzgerald!

This week’s guest is Peg Fitzpatrick. Peg is an author, a speaker and, social media marketing pro. Covering all the major social media platforms, she frequently hears “you’re everywhere!” She’s passionate about life, social media, and inspiring others to be their best. She co-authored The Art of Social Media with Guy Kawasaki.

Peg and I talk about
  • Easy ways to use Canva.
  • Rules about selling on your personal Facebook profile.
  • What you can do on your Facebook page.
  • The 20% rule of Facebook ads.
  • $5 a day ads.
  • Why should never buy Likes.
  • Should you sponsor your own content as an author?
  • Authors who are doing it right: Elizabeth Gilbert and Hugh Howey.
  • Why you need an author platform.
  • Who should your identity be online if you’re writing for different genres?
  • Hashtag strategy – Using Google plus for related hashtags
  • How to grow your list through social media.
  • How to check how you look to others…be anonymous.
  • Best way to put a post on G+
Direct download: Social_Media_Power_Tips_for_Power_Users.mp3
Category:Social Media and Children's Publishing -- posted at: 3:00am EDT

BBAB 214: Is It Actually Better to Be Traditionally Published?

Brain Burps About Books Podcast #214

Is It Actually Better to Be Traditionally Published?


This Week's Guest is Julia Suzuki!

This week’s guest is Julia Suzuki, author of the The Land of Dragor: Book 1: The Gift of Charms (Land of Dragor 1).

Julia and I talk about

• How did she get 63,000 followers on Twitter with only 1,300 tweets?
• How she controls her social media schedule.
• The start of her career and selling over 10,000 books
• How Julia got national press
• Is getting traditionally published the holy grail?

BBAB 213 : A Pinterest Rockstar Shares Her Secrets

Brain Burps About Books Podcast #213

A Pinterest Rockstar Shares Her Secrets

  • Just a quick note to let you know that I’m starting a new podcast soon if I haven’t already started by the time you hear this. Want to know more? It’s going to be pretty awesome and very different from this show. Go to to learn more.


    There's still time to join Crank It Up with Katie! It's a great opportunity to get coaching for your writer business in a small group format. Join HERE.
  • I’m inviting you to a party! Join the KidLit.TV Pinterest Party on January 29th at 9pm EST. Be sure to follow for the latest resources on KidLit and a chance to WIN! Comment, Like, Repin... it's like a visual Twitter Chat on Pinterest! Have you ever been to a Pinterest party? One for writers? One that will grow your followers? RSVP HERE.
  • Sign up for a FREE 15 minute Pinterest Session HERE!
  • Plus, receive $20 Off a Pinterest Consulting Session by click HERE.

This Week's Guest is Kim Vij!

Kim Vij is a Pinterest Consultant, Educator, Blogger, Freelance Writer and Speaker. Using The Educators' Spin On It, she has created award winning boards on Pinterest with over 1.6 Million followers by focusing pins on Education and Parenting. She’s successfully partnered with leading children’s educational bloggers and brands to create powerful Pinterest boards for early childhood education. In the past three years she has discovered how to reach out to parents to encourage them to become their child’s first teacher by blogging and pinning resources and tips onto her Pinterest Boards. As a mom of 3, Kim enjoys sharing simple ways to make every day moments into learning opportunities.

Kim and I talk about

• What to name your author board. (Hint: Use Pinterest Name-author)
• How to pick a niche topic.
• How create a character building board.
• Naming your boards.
• What to use for board descriptions and how tabs connect.
• The educational aspects of Pinterest.
• How often should you change your board covers?
• Promoted pins – paying for pins to be promoted. and
• What is the maximum size image you can use?
• How to pin to secret boards and release later.
• Should you use Tailwind or Viraltag or Ahalogy?
• Can you change the name of your board?
• How to embed your boards on your site.
• The steps to a perfect pin.
• What should be in your pin description? Answer: Title for the blog post, plus one more sentence, about 100 characters total.
• What are the Pinterest don’ts?

Note to my podcast listeners

When I was listening to Fresh Air on NPR I thought, "Hey! I could do that, but with children's publishing as my focus!" That's how Brain Burps About Books got started. Writing is so solitary. I thought it would be a great way to get to talk to my friends and make new ones, plus I could help others learn. Maybe I'd learn some stuff myself, too. I've had the privilege of talking to the first three National Ambassadors for Young People's Literature, to librarians and New York Time's bestselling authors. I've interviewed to booksellers and publishers, writers, illustrators, app creators, and app distributors, and more! There is always something new on the horizon to learn and to share. So many listeners have asked how to support the show, and actually, now you can. I've installed a donate button to help defray the costs of producing the show. What do you learn or get out of Brain Burps every week? If it's worth donating a dollar, two dollars, five, or whatever you think the show is worth to you, it would help enormously. The show costs $20 a month to keep on the server, and that's only if there are four shorter episodes in a month. That number doesn't include other costs like my time to research and record, post, edit the intros and outros, web hosting, and equipment and software to do all this. I ended up loving podcasting. I love my listeners. My "Burpers!" This is my gig, I know. and like I said, it's an incredible experience for me. But if you've you've been helped, or just love it too, and you're able, here's your opportunity to help defray the costs. No matter what, thank you for being a Burper!


I promised last week to bring you Part 2 with Stephan Hovnanian and give you more Google Plus Training and here it is!

In the week's episode you'll hear:
  • how to get your questions answered on the podcast by going to Speakpipe.
  • me try to pronounce a word I never say out loud.
  • a new gratitude segment from Julie Hedlund. Finally!
In The Interview with Stephan Hovnanian You'll Hear About
  • more tips for Google+.
  • when to schedule a Google Hangout On Air.
  • how to market your Google Hangout.
  • using Google+ to increase your mailing list.
  • what Google Drive is and how to use it to collaborate with others.
  • the Launch Team mentioned in the podcast is now closed, but you can find How to Promote Your Children's Book here.
  • how to get one of Stephan's books for FREE! (Hint: Scroll down!)

You'll get Google Plus Training in today's episode with this G+ expert.Everyone in publishing should know about this! This is great to help you market your books.


Go to to subscribe to the podcast and get a free eBook of some of the biggest episodes ever!



Have questions about publishing? Ask them by going to

Go to to subscribe to the podcast and get a free eBook of some of the biggest episodes ever!



Have questions about publishing? Ask them by going to

Direct download: New_York_Public_Library_Podcast_Panel.mp3
Category:Social Media and Children's Publishing -- posted at: 3:00am EDT

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